Your profitable £2m business can still miss payroll.

One of my clients was four weeks from exactly that.

Profitable on paper. £100k recovered once we fixed it.

Most owners treat profit and cash flow as identical.

They are not.

Confusing them is how good businesses die.

PROFIT
Revenue minus costs, recorded on paper.

It lives in your P&L.

It includes invoices nobody has paid yet.

It tells you whether the model works.

The mistake: spending profit you have not collected.

CASH FLOW
Money actually moving through your bank account.

It lives in your bank balance.

It pays wages, VAT and suppliers.

It tells you whether you survive the month.

The mistake: assuming profit means the money exists.

Profit is an opinion. Cash is a fact.

Your accountant measures the first.

Your survival depends on the second.

My Cash Flow Cheat Code fixes this.

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Most SME owners get their accounts once a year.
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